Shelley Lampard

Your website is often the first impression potential customers have of your business. Yet many small business owners treat it like a digital brochure, something people glance at before moving on. A high-performing small business website should do much more than simply exist. It should educate, build trust, answer questions and encourage visitors to take action. In other words, your website should be working as your best salesperson, even while you're sleeping. If your website isn't generating...

If you're a small business owner, you've probably heard the advice: "You need to post more on social media." While social media is an important part of digital marketing, it's only one piece of a successful marketing strategy. At Shelley Marketing, we regularly work with businesses that are investing time into Facebook, Instagram or LinkedIn but aren't seeing the enquiries they expected. The reason? Marketing works best when every part of your digital presence works together. What Is a...

Many small businesses know they need marketing but don’t know where to start or how to stay consistent. The result is often the same. A website that is not fully optimised, social media that is inconsistent and missed opportunities to connect with customers. This is where a structured approach makes a real difference. Over the past month, a targeted marketing program has been implemented for Lani The Spark, focusing on building strong foundations to support long-term growth. Why Month 1...