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Integrate Recruitment

Helping businesses get noticed

Industry: Recruitment
 

Services Provided

  • Marketing Strategy

  • SEO 

  • Website Optimisation

  • Photoshoots

  • Website Copywriting

  • Content Marketing

  • Google Business Profile optimisation

  • Google Analytics Reporting

  • Search Console Monitoring

  • Landing Page Development

  • Internal Linking Strategy

  • Technical SEO Recommendations

  • Ongoing Digital Marketing Support

My approach

Rather than focusing on one aspect of marketing, I developed a comprehensive digital strategy designed to improve search visibility, strengthen brand authority and create a website that generated long-term value.

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The strategy combined SEO, website optimisation, content development and performance monitoring to ensure every marketing activity contributed to sustainable business growth.

SEO Strategy

A long-term SEO strategy was implemented to improve rankings and increase organic traffic.
 

This included:

  • Keyword research

  • SEO copywriting

  • Metadata optimisation

  • Industry landing pages

  • Technical SEO recommendations

  • Search Console monitoring

  • Ongoing SEO improvements

Website & SEO

The website was refined to improve both user experience and search engine performance through:

  • Homepage optimisation

  • Improved page structure and navigation

  • Enhanced calls to action

  • User experience recommendations

  • Internal linking improvements

  • Website content updates

Content Marketing

To strengthen authority and improve keyword relevance, strategic content was developed across the website.

This included:

  • Industry-specific recruitment pages

  • Website copywriting

  • SEO-focused landing pages

  • Blog article recommendations

  • Employer and candidate-focused content

  • Content strategy recommendations

Google Business Profile

The Google Business Profile was optimised to improve local search visibility and strengthen online credibility.
 

This included:

  • Business profile optimisation

  • Service updates

  • Ongoing optimisation recommendations

  • Local search improvements

Analytics & Performance

To support continuous improvement, analytics and reporting were used to monitor website performance and identify opportunities for ongoing growth.
 

This included:

  • Google Analytics reporting

  • Search Console insights

  • SEO health monitoring

  • Website performance recommendations

  • Monthly reporting and strategy reviews

Results

  • The project delivered measurable improvements that strengthened Integrate Recruitment's digital presence and created a stronger foundation for future growth.

  • SEO health improved from 25% to 100%

  • Increased website authority

  • Improved keyword visibility

  • Enhanced website user experience

  • Stronger search engine performance

  • Improved content structure and internal linking

  • Better alignment between user intent and website content

  • Ongoing strategy to support sustainable organic growth

Key Deliverables

  • Marketing Strategy

  • SEO Strategy

  • Website Optimisation

  • SEO Copywriting

  • Landing Page Development

  • Industry-Specific Content

  • Google Business Profile Optimisation

  • Google Analytics Reporting

  • Search Console Monitoring

  • Content Marketing Strategy

  • Performance Reporting

  • Ongoing Digital Marketing Support

Why This Project Stands Out

This project demonstrates my ability to develop strategic, data-driven marketing solutions that go beyond improving rankings. By combining SEO, content marketing, website optimisation and performance reporting, I helped Integrate Recruitment build a stronger digital presence that reflects the professionalism of the business and supports long-term growth.

Industry

Recruitment

Timeline

Ongoing

Services

  • Ongoing Marketing support  package

  • Social Media - 20 per month

  • Blog - 2 per month

  • Email design - 2 per month

Focus

​Marketing Strategy, SEO, Website Optimisation & Content Marketing

Outcome

Increased visibility, stronger brand presence, improved customer journey

Location

Melbourne, Sydney, Perth and Brisbane

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Samantha, Director of Integrate Recruitment

“Shelley has become an extension of our team, transforming the way we approach marketing and strengthening our digital presence across every platform.

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From developing our content strategy and managing our social media presence to coordinating professional team photoshoots, rolling out branded email templates and enhancing our website, Shelley has delivered a consistent and professional brand experience.

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Her expertise in SEO, Google Business Profile optimisation, website wireframe improvements, ongoing website enhancements and monthly SEO-focused blog articles has significantly improved our online visibility and positioned us for long-term growth.

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Shelley is proactive, strategic and genuinely invested in our success. We highly recommend Shelley Marketing to any business looking for a trusted marketing partner who delivers measurable results."

Client Review

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