Marketing Consultation for Small and Medium Businesses
Get clear, practical marketing direction tailored to your business, goals and budget.
Not sure where your marketing efforts should be focused?
Whether you're starting out, looking to grow, or struggling to get results from your existing marketing, a marketing consultation provides an independent review of where you are now and where to focus next.
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Marketing can quickly become overwhelming when you're trying to manage your business at the same time.
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A marketing consultation gives you dedicated time to step back, look at the bigger picture and understand where your marketing is now, where the opportunities are, and what you should prioritise next.
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Whether you're starting a business, looking to grow, or not getting the results you expected from your current marketing, Shelley Marketing provides practical, strategic advice tailored to your business.
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$200 | 60-minute consultation
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Marketing advice built around your business
There is no one-size-fits-all marketing strategy.
Before recommending more content, more advertising or another social media platform, Shelley Marketing takes the time to understand your business, your customers, your goals and what's currently working.
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The consultation is designed to give you clarity around your marketing investment and identify the opportunities most likely to support your business goals.
What we'll look at
Your business and goals
We'll discuss where your business is now, where you want to go and what you're trying to achieve through marketing.
Your current marketing
​We'll review your existing marketing activity, which may include your website, SEO, social media, Google presence, content and digital advertising.
Your opportunities
We'll identify areas where you could improve your visibility, attract more of the right customers or create a stronger pathway from marketing activity to enquiries.
Your priorities
Rather than leaving you with a long list of things to do, we'll identify the areas that should receive the most attention based on your goals, resources and budget.
Marketing Pain Points
We will discuss with you the challenges you are having within your marketing and discuss potential solutions to improve processes, budget and outcomes.
Outcomes
We will provide you a summary of the consultation and the feedback provided for your business.
What you'll walk away with
At the end of the consultation, you'll have a clearer understanding of:
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Where your marketing is currently performing well
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Where there are opportunities for improvement
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What should be prioritised first
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Which marketing channels are worth investing in
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Where your website and SEO could be strengthened
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How your marketing activity can better support business growth
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Practical next steps you can take
The goal isn't to give you more marketing tasks.
It's to give you a clearer direction.
Not sure what you need?
That's exactly what the consultation is for.
You might know that your business needs more enquiries but aren't sure whether to invest in SEO, Google Ads, social media, website improvements or content.
Or perhaps you're already spending money on marketing but aren't confident you're getting the right return.
A consultation can help you understand what to focus on... and what not to spend money on.
A strategic starting point
Shelley Marketing works as an extension of your business... providing the strategic thinking and practical marketing support you need without the cost of building a full in-house marketing team.
The consultation is the first step in understanding whether that approach is right for you.
Ready to get clarity on your marketing?
Initial Marketing Consultation
60 minutes | $200
Let's identify where you are, where the opportunities are and what you should focus on next.
​Results That Speak for Themselves
Lani the Sparky
Industry
Electrical Services
Objective
Increase local search visibility and generate qualified enquiries across Melbourne.
Strategy
We developed SEO-focused service pages targeting high-value electrical services including:
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Electrical fault finding
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LED lighting installation
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Safety switches
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EV charger installation
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Switchboard upgrades
Each page was optimised with targeted keywords, strong internal linking and conversion-focused content.
Outcome
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Significant growth in organic visibility
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Improved rankings across multiple electrical service keywords
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Web traffic doubled in three months
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Increased enquiries through organic search
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Stronger local presence in Melbourne
Additional service pages continue to build topical authority and support long-term SEO growth.
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Build your ongoing Marketing program
Marketing isn't a one-off project. To build brand awareness, generate leads and grow your business, you need consistent marketing that evolves with your goals.
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Shelley Marketing's Ongoing Marketing Program provides strategic marketing support through a flexible monthly partnership.
Acting as an extension of your business, we deliver ongoing strategy, content, SEO and digital marketing to keep your business moving forward.
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Whether you need a marketing services support each month or a fully managed marketing solution, we'll tailor a program to suit your business and budget.
Transparent Pricing Promise
✓ No hidden costs
✓ Clearly defined deliverables
✓ Flexible monthly support
✓ Scale your services as your business grows
Frequently Asked Questions
Who is the consultation for?
The consultation is designed for small and medium businesses that want clearer marketing direction, are looking to grow, or want an independent perspective on their current marketing.
Do I need to know what marketing services I need?
No. You don't need to know whether you need SEO, social media, Google Ads or website improvements. That's part of what we'll work through together.
Will you review my website before the consultation?
Where relevant, Shelley Marketing will review your existing digital presence to help make the consultation as practical and useful as possible.
Is the consultation a sales call?
The focus is on understanding your business and providing useful marketing direction. If ongoing support is appropriate, we'll discuss what that could look like. There is no obligation to proceed.
Can you implement the recommendations afterwards?
Yes. If you need ongoing support, Shelley Marketing can help implement the recommended strategy through tailored marketing support packages.
How much does the consultation cost?
The initial marketing consultation is $200 for 60 minutes.
Will I receive anything after the consultation?
Yes. Following your consultation, Shelley Marketing will provide a written summary of the discussion, key recommendations and proposed marketing solutions tailored to your business.
This gives you a clear understanding of the opportunities identified, recommended priorities and practical next steps ... whether you choose to implement them yourself or engage Shelley Marketing for ongoing support.
Integrate Recruitment
Industry
Recruitment
Challenge
Increase visibility for highly competitive recruitment search terms across Australia.
Strategy
A comprehensive SEO campaign including:
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Industry landing pages
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Recruitment blogs
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Internal linking
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Metadata optimisation
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Keyword targeting
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Technical improvements
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Location pages
Results
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Organic search visibility increased from approximately 25% to 100% across targeted SEO initiatives.
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Strong growth in impressions for commercial recruitment keywords.
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Improved website engagement and qualified traffic.
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Continued expansion into national recruitment markets through optimised content.
Why choose Shelley Marketing for SEO?
Shelley Marketing takes a strategic, transparent approach to SEO. Rather than focusing on quick fixes, we develop long-term SEO strategies that combine quality content, technical optimisation and ongoing improvements. You'll work directly with an experienced marketing professional, receive regular reporting and always know exactly what's included in your investment.
Ready to Grow Your Business?
Book your 60-minute Marketing Consultation for $200.
Tell me a little about your business and what you're looking to achieve. This helps me understand your needs before we meet and make our consultation as valuable as possible.
Melbourne
0480 742 836
