SEO Packages Melbourne That Help Small Businesses Get Found
Strategic SEO designed to improve your Google visibility, attract qualified customers and generate more enquiries.
SEO Results for Real Businesses
Lani the Sparky
Increased local visibility, improved service keyword rankings and doubled website traffic within three months.
Website leadsincreased +28% year-on-year following an integrated SEO and content strategy.View Case Study
Integrate Recruitment
Increased organic search visibility and strengthened rankings across competitive recruitment searches.
Website leads increased +35% year-on-year following an integrated SEO and content strategy.View Case Study
SEO Services That Go Beyond Rankings
Choosing the right SEO package isn't just about chasing rankings, it's about getting your business in front of the right customers.
Shelley Marketing creates tailored SEO strategies for small businesses looking to improve their Google visibility, attract qualified website traffic and generate more enquiries.
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From keyword research and technical SEO to content, local SEO and ongoing optimisation, every strategy is built around your business goals.
What's Included in Our SEO Services
Keyword Research
We identify the search terms your customers are already using and build a strategy around high-value commercial keywords.
Technical SEO
Improve website performance through:
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Page speed optimisation
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Mobile usability
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Metadata optimisation
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Internal linking
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Crawlability
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Indexing improvements
Content Optimisation
High-quality SEO content written for both Google and your customers.
Including:
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Service pages
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Location pages
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Blog articles
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FAQ content
Local SEO
Increase visibility across Melbourne with:
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Google Business Profile optimisation
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Local citations
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Location-based landing pages
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Review strategy
On-Page SEO -
Optimise your website's pages, headings, metadata, internal links and content around the search terms that matter to your business.
Monthly Reporting
Track:
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Rankings
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Organic traffic
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Clicks
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Impressions
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Leads
Our SEO Services
SEO Strategy & Keyword Research
Build an SEO strategy around the searches that matter to your business.
We research your industry, competitors and target customers to identify valuable search opportunities.
Your strategy focuses on relevant keywords with genuine potential to increase visibility, qualified website traffic and enquiries.
Technical & On-Page SEO
Make your website easier for Google to understand and easier for customers to navigate.
We optimise the foundations of your website, including page titles, headings, metadata, content, internal links, site structure and other on-page elements.
The goal is to strengthen your relevance for your target searches while creating a better experience for visitors.
SEO Content & Blog Writing
Create useful content that helps your business get found and builds trust with potential customers.
We develop SEO-focused blog content around the questions, problems and searches your customers are already making.
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ontent is designed to attract relevant organic traffic while naturally supporting your key service pages.
SEO works best when the different elements work together. Shelley Marketing combines strategy, technical optimisation, content, local SEO and ongoing analysis to build a stronger organic presence for your business.
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Whether you're starting from scratch or looking to improve an existing SEO strategy, we'll focus on the opportunities most likely to support your business goals.
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SEO Landing Pages
Create targeted pages that give your business more opportunities to rank for valuable searches.
We develop strategically targeted landing pages around specific services, locations, industries or customer needs. Each page is designed to provide useful information, strengthen your search visibility and guide visitors towards taking action.
Monthly SEO Reporting & Optimisation
Know what your SEO is achieving and where the next opportunities are.
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SEO shouldn't be a black box. We monitor your search performance, identify opportunities and use the data to continually refine your strategy.
You'll receive clear reporting focused on meaningful progress rather than confusing SEO jargon.
Local SEO
Help local customers find your business when they're searching for the services you offer.
We optimise your online presence for location-based searches, helping strengthen your visibility in Google Search and local results.
Local SEO is particularly valuable for service businesses competing for customers in specific suburbs, regions or cities.
SEO Authority & Backlink Strategy
Strengthen your website's authority with a strategic approach to link building.
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Quality backlinks can support your website's authority and organic search performance.
We identify relevant opportunities and focus on building a natural backlink profile through credible websites, local opportunities, content and industry-relevant sources.
Not sure where your biggest SEO opportunities are?
Start with an SEO consultation and we'll identify where your website could improve, what your competitors are doing and where there are opportunities to increase your visibility.
Why SEO Matters
When potential customers search for your products or services, appearing prominently in Google puts your business in front of people who are already looking for what you offer.
Get Found
Increase visibility for searches relevant to your business.
Attract the Right Customers
Target commercial and local searches with genuine buying intent.
Build Long-Term Visibility
Create an organic marketing asset that continues working beyond individual campaigns.
Why Choose Shelley Marketing for SEO?
SEO shouldn't be a black box. You'll work directly with an experienced marketing professional who understands how SEO fits into your wider marketing strategy.
Rather than focusing on rankings alone, Shelley Marketing combines SEO, content, websites and marketing strategy to build sustainable visibility and generate business growth.
Direct Access
Work directly with an experienced marketing professional.
Transparent Reporting
Understand what's been done, why it matters and what's happening next.
Marketing-Led SEO
SEO works alongside your website, content and broader marketing strategy.
Business-Focused Results
The goal is increased visibility, qualified traffic and enquiries, not vanity metrics.
​Results That Speak for Themselves
Lani the Sparky
Industry
Electrical Services
Objective
Increase local search visibility and generate qualified enquiries across Melbourne.
Strategy
We developed SEO-focused service pages targeting high-value electrical services including:
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Electrical fault finding
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LED lighting installation
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Safety switches
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EV charger installation
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Switchboard upgrades
Each page was optimised with targeted keywords, strong internal linking and conversion-focused content.
Outcome
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Significant growth in organic visibility
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Improved rankings across multiple electrical service keywords
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Web traffic doubled in three months
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Increased enquiries through organic search
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Stronger local presence in Melbourne
Additional service pages continue to build topical authority and support long-term SEO growth.
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Build your ongoing Marketing program
Marketing isn't a one-off project. To build brand awareness, generate leads and grow your business, you need consistent marketing that evolves with your goals.
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Shelley Marketing's Ongoing Marketing Program provides strategic marketing support through a flexible monthly partnership.
Acting as an extension of your business, we deliver ongoing strategy, content, SEO and digital marketing to keep your business moving forward.
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Whether you need a marketing services support each month or a fully managed marketing solution, we'll tailor a program to suit your business and budget.
SEO Package Options
At Shelley Marketing, we believe pricing should be straightforward and easy to understand. That's why we've created flexible SEO services that allow you to choose the level of support that's right for your business.
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Whether you're looking for a one-off SEO landing page, monthly blog articles or ongoing fully managed SEO, you can mix and match services to create a package that aligns with your goals and budget.
As your business grows, your SEO strategy can evolve with you.
Transparent Pricing Promise
✓ No hidden costs
✓ Clearly defined deliverables
✓ Flexible monthly support
✓ Scale your services as your business grows
Pricing Option
1 / SEO Starter - $750/month
Build a strong SEO foundation for your business.
A practical ongoing SEO service for small businesses that want to improve their Google visibility and build sustainable organic growth.
Includes:
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SEO strategy & keyword research
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Technical SEO review
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On-page SEO optimisation
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Metadata & heading optimisation
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Internal linking
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Google Search Console monitoring
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Monthly SEO reporting
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Ongoing optimisation recommendations
SEO content available as an add-on:
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2 SEO blog articles — $198/month
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Additional content can be added as required
Best for:
Small businesses that want consistent SEO management and a clear strategy for improving their organic visibility.
2 / Growth SEO - $1250/month
For businesses ready to turn SEO into a stronger source of organic growth.
Includes everything in Starter SEO, plus ongoing website and search optimisation designed to target additional opportunities and expand your visibility.
Includes:
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Everything in Starter SEO
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Expanded keyword targeting
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Competitor SEO analysis
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Local SEO optimisation
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2 SEO-focused website pages per month
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On-page optimisation of new and existing pages
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Internal linking strategy
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Search opportunity identification
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Monthly SEO reporting and recommendations
Website page creation could include:
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New service pages
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Location/suburb pages
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Industry-specific pages
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SEO landing pages
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Supporting commercial pages
SEO Content Available as an Add-On
SEO blog articles can be added to either package depending on your content requirements
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2 SEO blog articles — $198/month
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4 SEO blog articles — $358/month
3 / Fully Managed SEO - Custom
For businesses wanting a comprehensive, hands-on SEO strategy.
Not sure what you're after, book in a Marketing Consultation
Who is SEO for?
SEO for Melbourne Small Businesses
Our SEO services are designed for businesses that want to increase their visibility in Google and generate more enquiries through organic search.
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Trades & service businesses
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Professional services- Recruitment businesses
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Retail & eCommerce
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Construction- Growing small and medium businesses
Frequently Asked Questions
What are SEO services?
SEO (Search Engine Optimisation) services help improve your website's visibility in Google search results. By optimising your website, creating high-quality content and implementing ongoing SEO strategies, your business has a better chance of attracting qualified visitors who are actively searching for your products or services.
Why is SEO important for my business?
SEO helps your business get found online by potential customers when they're searching for the products or services you offer. Unlike paid advertising, SEO focuses on building long-term visibility and sustainable growth, making it a valuable investment for businesses looking to increase website traffic, enquiries and sales.
How long does SEO take to see results?
SEO is a long-term marketing strategy. While some improvements can be seen within a few weeks, meaningful results typically take between three and six months, depending on your industry, competition and the current state of your website. Ongoing optimisation is essential to maintain and improve your rankings over time.
What's included in your SEO services?
Our SEO services are tailored to your business and may include keyword research, website optimisation, SEO landing page design, blog article writing, Google Business Profile optimisation, technical SEO, backlink strategies, local SEO, monthly reporting and ongoing performance improvements.
Do I need ongoing SEO?
Yes. Search engines regularly update their algorithms, competitors continue to optimise their websites and customer search behaviour changes over time. Ongoing SEO helps your business remain competitive, improve rankings and continue attracting new customers.
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Can SEO be included in the Ongoing Marketing Program?
Absolutely. SEO is one of the core services included in our Ongoing Marketing Program. This allows you to combine SEO with website management, social media, content marketing, paid advertising and strategic marketing support under one flexible monthly program.
Can you optimise my existing website?
Absolutely. We can optimise your current website by improving page titles, meta descriptions, headings, website content, internal linking, image optimisation and overall user experience. We can also recommend additional landing pages where opportunities exist to improve your search visibility.
Will I work directly with Shelley?
Yes. When you partner with Shelley Marketing, you'll work directly with an experienced marketing professional who takes the time to understand your business, industry and goals. You'll receive personalised advice, consistent communication and a marketing strategy tailored specifically to your business.
Do you write SEO blog articles?
Yes. We create professionally written, keyword-optimised blog articles designed to improve your search rankings, establish your expertise and answer the questions your customers are searching for. Regular blog content also helps keep your website fresh and relevant for search engines.
What are SEO landing pages?
SEO landing pages are dedicated pages designed to target specific services, industries or locations. They help your website rank for more relevant search terms while providing visitors with useful information and a clear call to action.
Do you build backlinks?
Yes. As part of our SEO services, we implement ethical backlink strategies to help improve your website's authority. Our focus is on quality rather than quantity, using reputable sources that support long-term SEO performance and comply with Google's best practices.
How much do your SEO services cost?
We offer transparent, modular pricing so you can choose the SEO services that best suit your business and budget. Whether you need a one-off SEO landing page, monthly blog articles or a fully managed SEO package, you'll always receive clear pricing and defined deliverables with no hidden costs.
Industry
Recruitment
Challenge
Increase visibility for highly competitive recruitment search terms across Australia.
Strategy
A comprehensive SEO campaign including:
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Industry landing pages
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Recruitment blogs
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Internal linking
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Metadata optimisation
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Keyword targeting
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Technical improvements
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Location pages
Results
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Organic search visibility increased from approximately 25% to 100% across targeted SEO initiatives.
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Strong growth in impressions for commercial recruitment keywords.
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Improved website engagement and qualified traffic.
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Continued expansion into national recruitment markets through optimised content.
Why choose Shelley Marketing for SEO?
Shelley Marketing takes a strategic, transparent approach to SEO. Rather than focusing on quick fixes, we develop long-term SEO strategies that combine quality content, technical optimisation and ongoing improvements.
You'll work directly with an experienced marketing professional, receive regular reporting and always know exactly what's included in your investment.
Not sure what your Marketing Strategy is, book a
Strategy Marketing Consultation
Ready to Improve Your Google Visibility?
Let's identify the biggest SEO opportunities for your business and build a strategy designed to increase visibility, qualified traffic and enquiries.
Book an SEO Consultation
Melbourne
0480 742 836
