Google Ad's Management
Google Ads Management
Connect with customers actively searching for your products and services through professionally managed Google Ads campaigns.
Google Ads places your business in front of people at the exact moment they are searching for what you offer. Whether your goal is generating leads, increasing phone calls, driving website traffic or boosting sales, a well-managed Google Ads campaign can deliver measurable results and a strong return on investment.
Benefits
Reach customers actively searching for your services
Generate qualified leads and enquiries
Increase website traffic
Improve brand visibility on Google
Target specific locations, services and customer demographics
Track conversions and campaign performance
Scale campaigns as your business grows
Maximise return on advertising spend
Reduce wasted advertising through strategic optimisation
Package Includes
Google Ads account setup and management
Campaign strategy and planning
Keyword research and targeting
Ad copy creation and optimisation
Conversion tracking setup
Ongoing campaign monitoring and optimisation
Monthly performance reporting
Strategic recommendations for ongoing growth
Recommended with Landing Pages
Google Ads campaigns perform best when supported by a dedicated landing page designed to convert visitors into leads.
Shelley Marketing can assist with:
Landing page strategy and development
Conversion-focused copywriting
Customer journey optimisation
Call-to-action development
Lead capture forms
Campaign performance analysis
Recommended Photography & Video Content
To maximise campaign performance, Shelley Marketing recommends investing in professional photography and video content prior to launching your campaigns.
Professional content helps:
Improve landing page conversion rates
Build trust and credibility
Strengthen your brand presence
Support remarketing campaigns
Create a consistent experience across your website, ads and social media channels
A dedicated content day can provide assets for:
Google Ads landing pages
Social media content
Meta advertising
Email marketing
Blog articles
Website content
Strategic Marketing Support
For best results, Google Ads should form part of a broader marketing strategy. Shelley Marketing's monthly support packages provide strategic oversight to ensure your advertising aligns with your business goals and customer journey.
Marketing Support Package hours can be used for:
Campaign planning and strategy
Offer development
Landing page optimisation
SEO recommendations
Lead nurturing strategies
Reporting and business insights
Integration with social media and email marketing
The Shelley Marketing Difference
Google Ads success is about more than clicks. Shelley Marketing combines strategy, advertising, content and conversion optimisation to create campaigns that support long-term business growth.
By combining:
Strategic marketing support
Google Ads management
Landing page optimisation
Professional photography and video content
Reporting and performance analysis
you create a complete lead generation system designed to attract, engage and convert your ideal customers.
Pricing available on application. Contact Shelley Marketing to discuss your business goals and receive a tailored recommendation.
Advertising spend is additional and paid directly to Google.
Content Approval & Strategic Oversight
All content produced through Shelley Marketing and its delivery partners is strategically planned to align with your business goals, target audience and marketing objectives.
Clients have the option to review and approve content, designs and marketing materials before they are published. Approval timeframes will be agreed upon during onboarding to ensure content schedules remain on track.
While clients retain final approval of content, Shelley Marketing provides strategic oversight across all marketing activity, ensuring recommendations, messaging and deliverables align with best-practice marketing principles and your agreed business objectives.
Shelley Marketing works as an extension of your business, providing ongoing guidance, quality control and strategic direction to maximise the effectiveness of your marketing investment and deliver the best possible outcomes.
Monthly Subscription Services
All Shelley Marketing services are provided on a monthly subscription basis and are billed in advance.
As marketing strategy, content planning, campaign development and resource allocation are undertaken in advance, no refunds will be provided once payment has been received.
Marketing activity is typically planned, scheduled and coordinated at least one month ahead. This includes strategic planning, content creation, campaign development, supplier coordination and resource allocation. As a result, subscription fees are non-refundable, regardless of whether all services or allocated hours have been utilised during the billing period.
Upgrades, Downgrades & Cancellations
Clients may upgrade, downgrade or cancel their subscription at any time by providing a minimum of four weeks' written notice.
Any changes to service levels will take effect after the completion of the notice period unless otherwise agreed in writing.
All fees remain payable during the notice period, and services will continue to be delivered as scheduled.
Client Responsibilities
Clients are responsible for providing approvals, feedback and required business information within agreed timeframes. Delays in providing these items do not entitle the client to a refund, credit or extension of services.
By engaging Shelley Marketing, clients acknowledge that strategic planning, content development and marketing resources are allocated in advance and therefore subscription fees are non-refundable.
