Google and Meta Ad's Management
Google & Meta Ads Management
Reach customers wherever they are in their buying journey with a fully integrated Google and Meta advertising strategy.
By combining Google Ads and Meta Ads, your business can attract new customers, build brand awareness and generate qualified leads across multiple platforms. Google captures people actively searching for your products or services, while Meta (Facebook and Instagram) helps create awareness, nurture audiences and retarget potential customers.
Together, these platforms create a powerful advertising ecosystem designed to maximise visibility, increase conversions and support sustainable business growth.
Benefits
Reach customers across multiple platforms
Generate more leads, enquiries and sales
Increase brand awareness and visibility
Capture customers actively searching on Google
Build awareness through Facebook and Instagram
Retarget website visitors and warm audiences
Improve campaign performance through cross-platform insights
Maximise return on advertising investment
Reduce wasted ad spend through ongoing optimisation
Scale campaigns as your business grows
Package Includes
Google Ads campaign management
Meta Ads (Facebook & Instagram) campaign management
Campaign strategy and planning
Audience research and targeting
Keyword research and optimisation
Ad copy and creative recommendations
Conversion tracking setup
Ongoing campaign monitoring and optimisation
Monthly performance reporting
Strategic recommendations for growth
Recommended with Landing Pages
Advertising campaigns perform best when supported by dedicated landing pages designed to convert visitors into customers.
Shelley Marketing can assist with:
Landing page strategy and development
Conversion-focused copywriting
Customer journey optimisation
Lead generation strategies
Call-to-action development
Campaign performance reviews
Recommended Photography & Video Content
Successful advertising campaigns rely on strong creative assets. Shelley Marketing recommends booking a professional photoshoot and content day before launching your campaigns.
Professional photography and video content can be used across:
Google Ads landing pages
Meta advertising campaigns
Social media content
Email marketing
Website content
Blog articles
Remarketing campaigns
This creates a consistent brand experience and provides a valuable library of marketing assets that can be used across multiple channels.
Strategic Marketing Support
For the best results, advertising should be part of a broader marketing strategy. Shelley Marketing's monthly support packages provide strategic oversight to ensure your campaigns align with your business goals, customer journey and growth objectives.
Marketing Support Package hours can be used for:
Campaign strategy and planning
Offer development
Landing page optimisation
Marketing funnel development
Reporting and performance analysis
Lead nurturing recommendations
Integration with SEO, social media and email marketing
The Shelley Marketing Difference
Many agencies focus solely on managing advertising platforms. Shelley Marketing takes a strategic approach, ensuring your advertising activity works alongside your wider marketing efforts to deliver stronger business outcomes.
By combining:
Strategic marketing support
Google Ads management
Meta Ads management
Landing page optimisation
Professional photography and video content
Reporting and business insights
you create a complete lead generation and growth strategy designed to attract, engage and convert your ideal customers.
Pricing available on application.
Advertising spend is additional and paid directly to Google and Meta. Campaign management fees apply separately.
Content Approval & Strategic Oversight
All content produced through Shelley Marketing and its delivery partners is strategically planned to align with your business goals, target audience and marketing objectives.
Clients have the option to review and approve content, designs and marketing materials before they are published. Approval timeframes will be agreed upon during onboarding to ensure content schedules remain on track.
While clients retain final approval of content, Shelley Marketing provides strategic oversight across all marketing activity, ensuring recommendations, messaging and deliverables align with best-practice marketing principles and your agreed business objectives.
Shelley Marketing works as an extension of your business, providing ongoing guidance, quality control and strategic direction to maximise the effectiveness of your marketing investment and deliver the best possible outcomes.
Monthly Subscription Services
All Shelley Marketing services are provided on a monthly subscription basis and are billed in advance.
As marketing strategy, content planning, campaign development and resource allocation are undertaken in advance, no refunds will be provided once payment has been received.
Marketing activity is typically planned, scheduled and coordinated at least one month ahead. This includes strategic planning, content creation, campaign development, supplier coordination and resource allocation. As a result, subscription fees are non-refundable, regardless of whether all services or allocated hours have been utilised during the billing period.
Upgrades, Downgrades & Cancellations
Clients may upgrade, downgrade or cancel their subscription at any time by providing a minimum of four weeks' written notice.
Any changes to service levels will take effect after the completion of the notice period unless otherwise agreed in writing.
All fees remain payable during the notice period, and services will continue to be delivered as scheduled.
Client Responsibilities
Clients are responsible for providing approvals, feedback and required business information within agreed timeframes. Delays in providing these items do not entitle the client to a refund, credit or extension of services.
By engaging Shelley Marketing, clients acknowledge that strategic planning, content development and marketing resources are allocated in advance and therefore subscription fees are non-refundable.
